Permission to use Canadian Media Circulation Audit figures
The following are the regulations regarding the use of Canadian Media Circulation Audit figures in advertising and promotion:
i) A member must, where Canadian Media Circulation Audit is claimed or implied, publish, advertise or distribute only the average circulation figures exactly as they appear in the most recent Canadian Media Circulation Audit Report issued by the Canadian Media Circulation Audit management.
ii) In any representation, advertisement or publicity where Canadian Media Circulation Audit authority or membership is stated or implied, the sources of any figures, data or statements that do not appear in the Canadian Media Circulation Audit Publisher’s Statement or Audit Reports must be clearly identified as being presented by the author of the advertisement or publicity and CMCA must neither be claimed nor implied for them.
iii) A CMCA member shall not make false or misleading statements about any aspect of their circulation, distribution or coverage.
iv) A CMCA member may not publicize the figures from an Annual Statement or Interim Statement submitted to Canadian Media Circulation Audit until the member receives the Canadian Media Circulation Audit Report from the Canadian Media Circulation Audit management.
v) CMCA members are permitted to reproduce CMCA reports for their own publication. However, no modification of the CMCA report is allowed; the reproduction must be completely faithful to the original both in terms of the information presented and the report format (including the colour of the report).
vi) A member shall not state or imply Canadian Media Circulation Audit authority or membership in any representation, advertisement or publicity for any supplementary or other related products unless such claims are directly traceable to a Canadian Media Circulation Audit Statement or Audit Report.
vii) The publisher shall be responsible for the accuracy of material published or distributed, as well as its compliance with the rules.
Publishing Canadian Media Circulation Audit figures
A CMCA member may only publish the following figures that can be attributed to Canadian Media Circulation Audit:
- Total Paid Circulation
- Total Controlled Circulation
- Total Circulation
- Total Distribution
Use of the Canadian Media Circulation Audit logo
Use of the CMCA logo is a privilege of membership. The use by a member of a logo carries the implication that CMCA has approved the advertising or document in which the logo appears.
Any member of CMCA in good standing may publicize the fact that it is a member. It may use the CMCA logo on member-specific letterheads, advertising material, and mastheads.
Applicants may not use the CMCA logo until they have successfully completed their initial audit and have been accepted into membership by CMCA.
Violation of Publicity Rules
Any member found to be in violation of the publicity rules may be required by the CMCA management or committee to terminate the violating act. Such member may also be subject to penalties, at the discretion of the CMCA management or committee, as outlined in the Offences and Penalties rules.
Approved by the board of directors on October 27, 2006