Ad spending continues to grow globally, with digital driving most of the growth. According to eMarketer, worldwide digital ad spending will account for about half of the global ad market for the first time. In Canada digital has already become the dominant ad medium. In 2019 Google will be the largest digital ad seller globally, followed by Facebook, Alibaba (China based) and then Amazon.
The opportunity for traditional media is to focus on the customer experience. By examining the customer experience across different platforms in various media marketers have the opportunity to better target and personalize messaging. Read more from eMarketer by clicking here.
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