Transcontinental launches online auction site for advertisers

Transcontinental Inc. has launched a new website that will enable its newspaper advertisers to auction goods and services to local bidders. BidGO.ca is a virtual marketplace in which local businesses that advertise with Transcontinental Media’s newspaper division receive advertising space in exchange for goods and services of equal value. The site also gives retailers the opportunity to “lease” a section to sell off their products.

The new site will officially replace the auction page of merkado.ca, originally developed by Transcontinental’s Quebec community newspaper group.

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