Where are ads most effective?
Recent research from News Media Canada confirms that ads in printed newspapers have the highest effectiveness score.
Readers notice printed newspaper ads...
Remind your readers that Newspapers Matter
Week in and week out newspapers run campaigns for advertisers of all kinds. Across all media marketing campaigns deliver...
Fact Sheet: Government Public Notice and Newspapers
The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the...
VIA Rail and Touché collaborate on remarkable media campaign
Via Rail and Touché, a marketing agency, have seen remarkable results on this past summer's 'Love the Way' ad...
Remind your readers that Newspapers Matter with industry house ads
Print and digital industry promotion ads based on the recent 2019 National Newspaper Week campaign are available for publishers...
Newspaper readership is strong and stable. Let your readers know!
The 2019 Newspapers 24/7 study confirms that nine out of ten adults (88%) read newspapers, in either print or...
Snapshot 2019: Community newspapers in Canada fact sheet now available
Community newspapers and their websites are hyper-local. They effectively represent the neighbourhoods they serve and are able to target...
Newspaper readership remains strong
Since 2012 News Media Canada has been measuring readership of all types of newspapers in the Newspapers 24/7 study....
Fact Sheet:Â The Impact of Colour
Does colour in newspaper ads work?
Industry research confirms what most of us already know: colour has a significant impact...
Newspapers Matter: 2019 Industry Promotion Campaign
Let’s keep the conversation going and work together to remind Canadians about the critical role that newspapers play in...