Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper...

Two-thirds trust Traditional Media for news and information, new research shows

Trust continues to be an essential measure for success and the latest Edelman Trust Barometer results reinforce this.  Trusted companies have...

Seven out of 10 Prairie households still receiving and reading printed newspapers

A new study conducted by Totum Research affirms that rural markets differ significantly from large urban ones when it...

Local newspapers engage consumers

Local information is a key engagement measure for newspaper readers. Newspaper readers are actively looking for local information of...

Vividata’s releases Canadian consumer survey

Vividata, Canada’s leading media and consumer research firm, today released their latest survey results. In field from July 2018...

Research shows how readers access newspaper content

According to Vividata’s Fall 2019 study, Boomers are more likely to access digital newspaper content directly, while Millennials navigate...

2018 Advertising volumes report now available

Ad spending in Canada grew more than 4% in 2019 to $16 billion.  Meanwhile, the 2018 Net Advertising Volumes...

Canada’s aging population could result in opportunities for small and medium sized businesses

An aging population means changes to our economy and opportunities for businesses, including newspapers. Consumption patterns change with age...

Google and Facebook dominate Canadian digital advertising

The latest research from the Canadian Media Concentration Research Project (CMCRP) confirms that Google and Facebook receive 42 cents...

Research: Two-thirds of Canadians want to see government advertising in newspapers

Research from early 2019 confirms that Canadians believe newspapers (in print or digital formats) are the most appropriate media...