Public Access does not equal Public Notice

Research from February 2019 confirms that public notices should be published in newspapers.  More than half of Canadians (53%)...

Canadians want to see public notices in newspapers

New research from News Media Canada confirms that Canadians want to see Public Notices continue to be published in newspapers.  When...

UK research finds that image-based ads outperform price based ads

Updated research from Newsworks in the UK examines the differences between price-based ads and image-based ads in print newspapers in a recent...

Young adults have strong trust in newspaper ads

Research from News Media Canada confirms that young Canadians are a trusting lot. Data from the 2018 Trusted and True study finds that adults...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report...

Canada expected to outperform global advertising spend forecast

In 2017 the total advertising spending from major reported media accounted for $13.6 billion, based on the annual Net Advertising...

Journalists didn’t love the Washington Post ad. Why not?

If you watched the Super Bowl this past weekend, you likely saw the Washington Post's high-profile TV ad, supporting...

What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or...

One screen is not enough, research shows

Between working on a computer, relaxing in front of the TV and using our smartphones whenever we have a...

Vividata study: Print remains the dominant platform for audiences

Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media...