Always On: Media usage amounts to more than 10 hours per day in the...

It's no secret that people spend a lot of time with their smartphones and other electronic gadgets these days....

TV ad spend down despite high consumption: study

TV isn’t getting the praise it deserves, according to Warc’s most recently Global Ad Trends, which shows TV’s reach...

Social media inaccurate despite being popular U.S. news source

For the first time social media has beaten out print as an avenue for news consumption for adults in...

The Power of Printed Newspapers: A study from the Alberta Weekly Newspapers Association

Media habits differ between major urban centres and non-urban communities, and this is no different in Alberta. In July 2018...

Trust in media transcends basic attention metrics: research

It is no surprise that Canadian news consumers favour traditional media over digital sources.  Canadian news audiences place high levels...

Is TV’s reign nearing its end?

Averaging almost 8 hours a day, people around the world spend more time consuming media than ever before. That’s...

The tablet boom is over, new research shows

Apple’s release of the first iPad in 2010 kickstarted the rise of the tablet, a format that many companies had tinkered...

Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid...

Canadians want government advertising in newspapers, research shows

News Media Canada recently asked Canadians which media they think are the most appropriate for advertising about federal, provincial...

The importance of trusted news sources during an election: Vividata

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how...