Most online ‘Boomers’ consider themselves moderately digital-savvy

The digital world has long been considered the domain of younger generations – and to some extent survey results from...

Ad recall stronger in premium news media: research

Advertisements placed in so-called 'premium' news media have a higher rate of recall among consumers, a new study finds. Newsworks...

Trust in Journalism Continues to Rise

According to recent research released by Edelman, journalism (traditional and digital) is regaining trust in comparison with Google, YouTube,...

CCAB releases daily newspaper audience data for quarter ended December 2017

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily newspaper audience data that covers the...

Media trust has increased in Canada

A new survey suggests Canadians remain skeptical of their country’s media and institutions, but traditional news outlets are faring...

The mobile news audience is engaged, and prized among marketers, Vividata finds

The vast majority of adult Canadians (79 per cent) now own a smartphone. This is up from 60% in...

Baby Boomers are undervalued by marketers, research finds

Baby Boomers, one of Canada’s largest demographic groups, account for a large share of consumer spending.  Although Millennials get...

Digital growth slow for newspapers and magazines: study

Vividata’s latest quarterly readership study shows that although some of Canada’s newspapers and magazines have seen digital growth, much of...

Where People Think The News Is Accurate

The growing phenomenon of fake news has exacerbated fractured attitudes on the accuracy of the news media, especially on matters such...

Vividata’s 2017 Q3 study is now available

Vividata, (vividata.ca) Canada’s authoritative source for insights into cross-media and consumer behaviour, today released their latest results, which surveyed...