Vividata releases latest numbers on print and digital readership
Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which confirms that readership levels are consistent with...
Frequency in newspapers is effective, research shows
Research shows that across all media the first few exposures to an ad have a major impact and additional...
WAN-IFRA releases 2017 World Press Trends report
The results of WAN-IFRA’s annual survey depict an industry that is increasingly building loyal audiences around its high-quality journalism,...
‘Ten Tweetable Truths’ fact sheet updated
Readers choose printed community newspapers for everything local as well as advertising!
That’s just one of the ten Tweetable truths...
Engagement cuts through a cluttered media environment
Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more...
Frequency in newspapers works: presentation
To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity.
Explore the...
Canadians want government advertising in newspapers
Almost three quarters (72 per cent) of Canadians say the most appropriate media for advertising government programs and services...
Marketers seek greater transparency for digital ads
Digital ad fraud is a significant global problem affecting open exchanges as well as premium and private exchanges.
This benchmark...
Canadians want government advertising in newspapers: report
New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information...
Vehicle ads in newspapers get read
New research from News Media Canada on the role of newspapers in the automotive path-to-purchase finds that printed community...