Webinar: Stop The Drop: Five Ways to Grow Your Obituary Category

Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today’s readers face unique economic pressures, and they have new ideas about how to best announce and remember a death in the community. The result? Nationwide, obituary volume is down […]

Keys for Connecting and Selling in a Digital (and Remote) World

As the world is thrust into remote working, the ability to digitally communicate and influence becomes paramount. Mobile technology, ubiquitous connectivity and the emerging generations have been ushering in a new age of work, but COVID-19 has accelerated the disruption and the need to adapt. Participants in this webinar will gain: Insights into trends shaping […]

Pandemic 2020 and Beyond: 5 Ways We Must Change Our Sales Approach

Business changed overnight because of the pandemic. We must figure a way to sell in this new environment without alienating the client. The bottom line is businesses need to advertise. They need to reconnect with their customers, and you have the audience. In this webinar, we will explore the ways our sales approach must change. […]

Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So, while last year Bob shared the philosophy and overall […]

Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So, while last year Bob shared the philosophy and overall […]

Recruiting (and Retaining!) Salespeople — Re-Think, Retool, Respond and Rebound

Learn from the expert who recruits exclusively in media! What recruitment models will be popular after the COVID-19 crisis for recruiting top-notch salespeople? During this webinar, Laurie Kahn of Media Staffing Network will share ideas about recruiting, for improving your company culture and for promoting it to attract and retain the talent you need for […]

Classified 2021 webinar

What's in store to increase revenue in your CORE classifieds? Is 2021 going to be a tough one or full of promise? Do you need to go out of your comfort zone to bring in the new money? This webinar will talk about stretching beyond and pulling in all the revenue you can from many […]

The (in)Boxing Match: Why is Everyone Talking About Email? (webinar)

They say "what's old is new again" and it seems email is no exception. Publishers large and small are finding success in connecting with audiences more frequently and personally via email newsletters and campaigns. In this session, we'll cover best practices for email marketing, provide examples of emails done well, and explain some of the […]

 


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