Keys for Connecting and Selling in a Digital (and Remote) World

As the world is thrust into remote working, the ability to digitally communicate and influence becomes paramount. Mobile technology, ubiquitous connectivity and the emerging generations have been ushering in a new age of work, but COVID-19 has accelerated the disruption and the need to adapt. Participants in this webinar will gain: Insights into trends shaping […]

Pandemic 2020 and Beyond: 5 Ways We Must Change Our Sales Approach

Business changed overnight because of the pandemic. We must figure a way to sell in this new environment without alienating the client. The bottom line is businesses need to advertise. They need to reconnect with their customers, and you have the audience. In this webinar, we will explore the ways our sales approach must change. […]

Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So, while last year Bob shared the philosophy and overall […]

Diving Into The Sales Techniques Behind Selling Response

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So, while last year Bob shared the philosophy and overall […]

Recruiting (and Retaining!) Salespeople — Re-Think, Retool, Respond and Rebound

Learn from the expert who recruits exclusively in media! What recruitment models will be popular after the COVID-19 crisis for recruiting top-notch salespeople? During this webinar, Laurie Kahn of Media Staffing Network will share ideas about recruiting, for improving your company culture and for promoting it to attract and retain the talent you need for […]

Classified 2021 webinar

What's in store to increase revenue in your CORE classifieds? Is 2021 going to be a tough one or full of promise? Do you need to go out of your comfort zone to bring in the new money? This webinar will talk about stretching beyond and pulling in all the revenue you can from many […]

The (in)Boxing Match: Why is Everyone Talking About Email? (webinar)

They say "what's old is new again" and it seems email is no exception. Publishers large and small are finding success in connecting with audiences more frequently and personally via email newsletters and campaigns. In this session, we'll cover best practices for email marketing, provide examples of emails done well, and explain some of the […]

Programmatic advertising demystified

If the digital advertising you’re selling is restricted to your own newspaper’s Web site, then likely there are now ad agencies and local media companies who are offering your current […]

Ad Club of Toronto hosting virtual Newspaper Day

For this upcoming Newspaper Day, moderated by John Tory, publishers will be discussing how they can work in partnership with Local Businesses in the re-opening of the economy and support […]

 


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