LMA R&D Webinar: 3 Fresh Ideas to Market and Monetize Your News Media Brand

News media brands face competitors of all shapes and sizes, complicated issues such as fake news and ad fraud, and connecting with readers across print and digital channels. So how can local media companies market and monetize their brands in today’s complex and uncertain media landscape? During the session, you will learn: What advertisers are […]

LMA Webinar: Chief Content Club Overview (FREE!)

Join Local Media Association's new Chief Content Officer David Arkin on this informational webinar outlining our new Chief Content Club. This innovative club will be made up of chief content and audience development executives and meet by video on a monthly basis to share with your peers’ information, ideas, solutions, and problems. Find out more […]

LMA Webinar: Chief Content Club Overview (FREE!)

Join Local Media Association's new Chief Content Officer David Arkin on this informational webinar outlining our new Chief Content Club. This innovative club will be made up of chief content and audience development executives and meet by video on a monthly basis to share with your peers’ information, ideas, solutions, and problems. Find out more […]

LMA Virtual Conference: Google Is Making the News a Top Priority

Content Day Google has stated that news is one of the top six OKR goals companywide. As digital consumption of news continues to change, they are striving to support the change, assist with data-driven journalism and find opportunities to use their assets to facilitate storytelling. Google’s mission is to drive digital sustainability for news organizations […]

LMA Virtual Conference: 2017 Innovation Mission Top Takeaways

Innovation Day Expect the unexpected when LMA President Nancy Lane shares some of the top takeaways from the 8th annual Innovation Mission. Major change is on the horizon when it comes to media transformation. Good-bye banner ads and pop ups; hello newsfeed style layouts and new/beautiful ad formats. Revenue diversification beyond digital is also a […]

LMA Virtual Conference: Top 5 Audience Challenges

Innovation Day The Engaging News Project at the University of Texas has a stated mission to “provide news organizations with research-based techniques for engaging digital audiences in commercially viable and democratically beneficial ways.” They have partnered with media companies such as McClatchy and Texas Tribune on research initiatives. Their director will present on their latest […]

Webinar: Multi-Dimensional Audience Growth: Why Your Future is Dependent on It

Revenue follows Audiences. “Audiences” are not defined in terms of people—but in terms of identifiable, targetable and monetizable consumer personas. This implies that audiences are grown across multiple dimensions. Those dimensions include the volume of targetable consumers, the knowledge associated with each one of those consumers and the channels by which communications are distributed to […]

Pendulum Swing: Emerging Trends in Consumer Revenue and Audience Development

Tuesday, August 14, 2018 | 2:00 PM CDT / 3:00 PM EDT For local media companies of all shapes and sizes, revenue diversification isn’t just a nice-to-have — it’s a must! That means unlocking new sources of revenue, namely direct-to-consumer. But publishers need a defined strategy and a genuine set of value propositions to truly […]

Webinar: Newsroom Safety & Security

Since the Capital Gazette shooting in June 2018, newsroom employees have wondered if they are safe in their workplace. We’ll go over personal safety tips and security information to ensure you’re informed. Presenter: Jean Hodges, GateHouse Media

 


Do you wish to add an upcoming industry event to our calendar? Please send details to: / Vous aimeriez inscrire une activité à venir à notre calendrier? Veuillez envoyer tous les détails à : services@newsmediacanada.ca