LMA Virtual Conference: Leveraging Facebook to Grow Your Email Database

Digital Content Day Facebook recently made a CTA (call to action) tool available via Instant Articles to help publishers convert readers to email subscribers. The early adopters are reporting very good results. One mid-size daily newspaper in Virginia is getting 175 to 200 email subscribers per week for their food newsletter as an example. In […]

LMA Virtual Conference: Digital Storytelling in a Mobile First World

Content Day Headlines are everything when it comes to engaging, getting a click and not disappointing the reader. In this session, we’ll explore how to write great digital headlines, examples of what is working and tips for keeping SEO in mind when writing a headline. Presenter: David Arkin, Chief Content Officer, Local Media Assocation Fee: […]

LMA Virtual Conference: Google Is Making the News a Top Priority

Content Day Google has stated that news is one of the top six OKR goals companywide. As digital consumption of news continues to change, they are striving to support the change, assist with data-driven journalism and find opportunities to use their assets to facilitate storytelling. Google’s mission is to drive digital sustainability for news organizations […]

LMA Virtual Conference: What You Need to Know About Selling Video and Mobile Advertising

Sales Management Day Video and mobile marketing are ever changing and complex and how can sales reps keep their pitches current and continue to on-board new clients? If you care about revenue, you’ve got to maximize them. Steve Bookbinder will teach you about the latest developments in video and mobile by reviewing key industry statistics […]

LMA Virtual Conference: The True Art of Onboarding – When, How and Why

Sales Management Day A ‘hot’ word today in recruiting, many think it starts on the new hires first day and lasts until they have gone through the initial training, but in this session you will learn that it starts long before and goes much longer. With low unemployment, it is harder to attract and retain […]

LMA Virtual Conference: How to Crank up the Sales Leads

Sales Management Day Wouldn’t it be fantastic if you had a steady stream of leads coming into your sales department? Wouldn’t it be even better if this steady stream were filled with qualified sales leads? This is possible, and it’s often achieved by businesses actively working a lead generation strategy that includes both inbound marketing […]

LMA Virtual Conference: 2017 Innovation Mission Top Takeaways

Innovation Day Expect the unexpected when LMA President Nancy Lane shares some of the top takeaways from the 8th annual Innovation Mission. Major change is on the horizon when it comes to media transformation. Good-bye banner ads and pop ups; hello newsfeed style layouts and new/beautiful ad formats. Revenue diversification beyond digital is also a […]

LMA Virtual Conference: Top 5 Audience Challenges

Innovation Day The Engaging News Project at the University of Texas has a stated mission to “provide news organizations with research-based techniques for engaging digital audiences in commercially viable and democratically beneficial ways.” They have partnered with media companies such as McClatchy and Texas Tribune on research initiatives. Their director will present on their latest […]


Do you wish to add an upcoming industry event to our calendar? Please send details to: / Vous aimeriez inscrire une activité à venir à notre calendrier? Veuillez envoyer tous les détails à : services@newsmediacanada.ca