Home Tags Advertising

Tag: Advertising

Next webinar highlights better ways to use audience measurement data

Advertisers use different media for a variety of purposes—so why would we hold all media to the same criteria when it comes to measurement?...

The 2014 Great Idea Awards are now open

Newspapers Canada is now accepting entries for the 2014 Great Idea Awards. This national awards program recognizes the creative marketing and promotional projects undertaken...

Study shows newspapers drive purchase decisions

Newspapers Canada recently undertook research to prove the power of newspapers in the consumer purchase decision funnel. In a study of 1,000 Canadian adults,...

Snapshot 2013 highlights the strength of community newspapers

Every week in Canada, more than 1,000 community newspapers circulate over 19 million copies in key metropolitan areas, rural and remote regions, and all...

Welcome debate over political ads in newspapers

The Liberal Party recently purchased a full four-page section in the Brandon Sun in advance of the federal by-election in Brandon-Souris. Some people regarded...

Multimedia newspaper campaigns: The key to success

Research shows that advertising in newspapers – both print and online – is more effective than print alone. On every element measured, the combination...

Toronto Star to shift advertising sales to Metro

TorStar has announced that it intends to reorganize advertising sales operations for the Toronto Star by outsourcing the newspaper’s advertising sales to Metro English...

Newspapers embrace augmented reality

Augmented Reality (AR) is being used newspapers across the country. What is it? How does it work? By downloading an AR app to a...

Postmedia enters into content distribution and advertising partnership with SendtoNews

Postmedia Network is teaming up with digital sports video agency SendtoNews to deliver sports highlights on Postmedia newspaper websites across the country, including the...

Frequency works!

When it comes to advertising in newspapers, research shows the power of frequency. Newspapers Canada tracked newspaper ads to understand the impact of frequency...