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New fact sheet available on government advertising and newspapers

Public notice is vital.  Open and transparent communication from the government is vital and the proper dissemination of public notices assures that the public...

New Fact Sheet: Newspapers effective for government advertising

Government has a duty to inform Canadians about its programs, services, policies and decisions. Research from News Media Canada reports that Canadians overwhelmingly want...

Canadians read newspapers in print and digital formats

Data from the Newspapers 24/7 study confirms that Canadians continue to read newspapers in all formats. The 2017 study finds that almost nine in ten...

Research: Print advertising drives sales

A recent study from Nielsen finds that about 80 per cent of U.S. households still use flyers/circulars and other traditional, printed sources for product...

Statistics show Federal Government ad spending on newspapers decreasing over time

Based on the most recent annual report on advertising from the Federal Government, only 5.5 per cent of the total media spend was allocated...

La Presse explains why credibility in digital advertising is priceless

Patrick Jutras, vice president of sales with La Presse, recently spoke with the Alliance for Audited Media to talk about how they attract new...

Millennials more trusting of digital ads: report

A new study shows that consumers tend to trust traditional advertising platforms more than digital ads. That trend, however, is reversed among Millennials. Between 58...

Canadians trust newspaper advertising

Trust in the news media is strong in Canada. Not only do Canadians continue to view advertising in a positive light, they also trust...

Ad Standards releases its 2017 consumer perspectives report

Ad Standards has released the latest volume of its annual review of consumer perspectives on advertising. This year's report examines public trust in advertisements, native...

Postmedia strikes innovative advertising deal with retailer

Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier in exchange for an undisclosed...