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New Car Buyers 2016: Millennials – Fact Sheet

Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted an update...

New Car Buyers: Boomers – Fact Sheet

Almost three quarters (72%) of Boomers are reading the automotive ads in their printed newspapers. Four in ten Boomers read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted...

2016: Newspapers 24/7 – New Car Buyers – Fact Sheet

This fact sheet provides an overview of the results for new car buyers who are dedicated newspaper readers across all platforms.  Nine in ten new...

Record high for auto sales in April 2016

Double-digit growth in light truck sales continues to fuel automotive sales this year. DesRosiers Automotive Consultants has released the April 2016 sales figures, which continue...

Free Webinar on May 12: Community Newspapers Drive Results

Newspapers Canada has just launched exciting new research study that explores engagement with community newspapers and the role they play in the automotive path-to-purchase....

Print community newspaper readers want local information and advertising

A new research study from Newspapers Canada explores engagement with community newspapers and the role they play in the automotive path-to-purchase. When asked why...

Community Newspapers Drive Results – Fact Sheet

Advertisements for new vehicles in printed community newspapers get noticed. A new study, funded by the Department of Canadian Heritage, explores engagement with printed community...

Community Newspapers Drive Results (Presentation)

The printed community newspaper is the favourite source of local news and information.  A new research study, funded by Canadian Heritage, explores engagement with...

Free webinar: Community newspapers drive results

This May, Newspapers Canada is launching new research showcasing engagement with community newspapers and their role in the automotive path to purchase. To help members...

Newspapers Canada continues to launch new industry research

This spring, Newspapers Canada is releasing a series of exciting new research materials on the Canadian newspaper industry. An updated version of our Newspapers 24/7...