Print community newspaper readers want local information and advertising

A new research study from Newspapers Canada explores engagement with community newspapers and the role they play in the automotive path-to-purchase. When asked why they read their printed community newspaper, most readers cite local information as their top choice, including local news, editorial, entertainment, sports and events. This was virtually unchanged across all market sizes.

However, in smaller markets some of the other reasons are more pronounced. In markets with less than 100,000 population almost three quarters of readers (72%) indicated they read their printed community newspapers for flyers, inserts and advertising within the paper.

Click here to view Community Newspapers Drive Results research