Vividata: Young adults read newspapers too

The latest study from Vividata confirms, once again, that young people are still reading newspapers.  An examination of weekday readership (read yesterday) shows that more than half (52%) of adults 18-34 are reading newspapers in print or digital, compared to 58% of all adults 18+.

Readership climbs with age culminating in 70% readership for those over 65 years old.  Not surprisingly, print readership is strongest with the older age groups, however cross platform readership is consistent for all.