Tag: Readership
Millennials turn to traditional media to supplement digital content
New research from MTM’s latest report finds that traditional media still plays a big role with Millennials. Specifically, their research finds that Millennials are supplementing...
Local information is the main reason for reading community newspapers
Nine in ten (89%) print readers read for local information including local news, editorial, sports, entertainment, events, crime features and obituaries. Advertising is the...
Community newspaper readership stronger in smaller markets: Vividata
Data from Vividata’s most recent survey (Spring 2020) confirms that weekly readership of community newspapers is stronger in smaller markets (under 100,000 population).
And as...
Canadians continue to flock to news and information websites: research
Based on the most recent blog post from Bryan Segal at Comscore, the News/Information category continues to dominate digital behaviour. The most recent data...
Digital consumption of news and information continues to rise in Canada
In a recent blog post, Bryan Segal of Comscore examines the news/information digital growth in Canada.
“It is amazing to see the category growth over the past...
Have you heard? Nine out ten adults read newspapers
Use your social media channels (Facebook, Twitter, Instagram) to let your readers know that newspaper readership is strong and stable. Nine out of ten...
Local newspapers engage consumers
Local information is a key engagement measure for newspaper readers. Newspaper readers are actively looking for local information of all kinds – editorial, entertainment,...
Newspaper readership is strong and stable. Let your readers know!
The 2019 Newspapers 24/7 study confirms that nine out of ten adults (88%) read newspapers, in either print or digital format, at least once...
Newspaper readership is not an urban legend
The below piece was written by Tim Shoults, operations manager of Aberdeen Publishing and a member of the BC and Yukon Community NewsMedia Association...
Boomers are among the strongest newspaper readers
The Newspapers 24/7 research provides insight on newspaper reading habits, by platform and by time of day. The rise of digital platforms (phone, tablet,...