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Canadian ad spend is bouncing back in 2021

As the world begins to emerge from the pandemic lockdowns, changes in the ways society consumes media are likely to endure. The outlook continues...

Report on net advertising volumes shows media ad spend of $15.1...

The last Net Advertising Volumes report outlined revenue data from 2019, and it revealed that total advertising spending from major reported media was valued at approximately...

2020 data shows highest digital ad spend in four years

The COVID-19 pandemic has played a large part in accelerating digital ad spend and digital revenue growth in the past year. According to data from...

Canadian ad spend dropped 19% in 2020, growth projected for 2021

The COVID-19 pandemic influenced an ad recession, hitting especially hard in English-speaking markets such as Canada, the U.S., U.K., Australia, and New Zealand. Across all Anglo...

Geoffrey Bernard promoted to Vice-President of Growth at La Presse

Geoffrey Bernard has been appointed to the position of Vice President Growth, science data and consumer knowledge of La Presse.  Bernard joined La Presse in 2014...

The Globe and Mail, American Express champion small business

The Globe and Mail and American Express have teamed up to produce an online content series profiling three Canadian businesses and how they’ve successfully...

Total advertising revenue in 2019 surpassed $15 billion

Data from the 2019 Net Advertising Volumes (NAV) Report reported more than $15 billion total revenue in Canada. The internet accounted for the largest percentage of reported...

IAB Canada releases internet advertising revenue survey results

A new report released by IAB Canada finds that the online advertising industry in Canada grew by 15% in 2019 - reaching $8.8 billion. Notably,...

Newspapers don’t have a readership problem

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year, our Newspapers 24/7 research finds that about nine out...

Google’s ad revenue soars in second quarter

Google saw an increase in revenues this year, according to a second-quarter earnings report from parent company Alphabet Investor Relations. Revenues for Google properties were...