The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to purchase a vehicle in the next 12 months. And when it comes to influencing this purchase decision, newspapers and flyers (29%) are the top traditional media source, compared to radio (4%), television (9%) and magazines (12%).
Newspapers Canada research also confirms the effectiveness of newspapers in the path to purchase for new vehicles.
A wealth of Automotive sales resources can be found online at https://nmc-mic.ca/ad-resources/automotive-research/