Fort McMurray Today recently announced plans to increase online content and will reduce its print publishing schedule from six days a week down to two effective November 15.
A bi-weekly print edition will be distributed on Tuesdays and Fridays and the paper’s website will be updated daily with local, national and international. A new weekly print product, Fort McMurray This Week, will be home delivered to subscribers on Thursdays.
Since the wildfires in northern Alberta earlier this year, Fort McMurray Today’s Facebook traffic has increased tenfold. “For us, that really reinforced the importance of digital news,” notes managing editor Olivia Condon. “Essentially, everyone has a cellphone or a laptop or access to the Internet. In this case, not everyone has a home where we can deliver this news directly to.”