New research from News Media Canada confirms that Canadians are dedicated newspaper readers. Nine out of ten adults read a newspaper weekly in print or digital formats and more than a third of Canadians are reading on all FOUR measured platforms (print, computer, tablet, phone). This multi-platform newspaper readership demonstrates Canadians’ interest in news and continued trust in news brands.
This is the 6th Newspapers 24/7 study released since 2012. This study was designed to explore how Canadians read daily and community newspaper content, on different platforms and at different times during the day. Since the first study there have been shifts in reading by platform but one thing has not changed: Canadians continue to access newspaper content across all the various platforms. In 2012, 85% of Canadians reported that they read newspapers on any platform, over the course of a week and in 2018 that number has climbed to 88%.
The 2018 study was conducted in January/February 2018 across all provinces, in English and French and consists of just over 2,400 online interviews. 2018: Newspapers 24/7 fact sheets can be downloaded from the News Media Canada website here.
For more information contact Kelly Levson, Director of Marketing and Research at firstname.lastname@example.org.