Brands turn to newspapers in times of crisis

When a well-established brand experiences a moment of scrutiny – what does it do?

In the recent cases of Oxfam, Facebook, and KFC, undertaking a print ad campaign was a big part of making things right.

“A great print ad demands excellence in both the idea and the execution. And you only get one shot at it before it becomes an indelible object in the physical world.”

In fact, research by Newsworks and Magnetic shows that published media commands higher levels of attention and elevates trust.

“In times of crisis, brands often turn to newspapers to speak directly to readers in a newsworthy, trusted and engaged environment,” says Newsworks’ CEO Vanessa Clifford.

How can you make your publication a fertile ground for a brand’s potential mea culpa? Check out the full story here.