U.K.-based outlet Press Gazette recently published a story about how The Globe and Mail is shaping the future of journalism through the use of Sophi, an artificial intelligence (AI) program that helps the organization drive digital subscriptions.
Two key highlights from the piece:
First, The Globe credits Sophi with helping it reach 170,000 digital subscribers and bringing in millions of dollars of revenue.
Second, with homepage editing and social media management outsourced to an award-winning robot, his journalists are able to devote more of their time to finding and reporting on stories.
You can read the full piece here.