Australia’s Nine Entertainment signs content deals with Facebook and Google

Australia’s Nine Entertainment has signed agreements with Facebook and Google, following the Commonwealth Government’s enacting of the News Media Bargaining Code.

“This is great news. The Australian strategy is working,” said Jamie Irving, News Media Canada’s chair.

“We need to continue our efforts to get the Government of Canada to pass similar legislation. I ask all News Media Canada members for your continued support during this critical time.”

The deal with Facebook is for the supply of news video clips and access to digital news articles on Facebook news products, for a term of up to three years with a minimum amount payable over the term.

The five-year agreement with Google includes the supply of news content (excluding video) for Google’s News Showcase and other news products. Google will also expand its marketing initiatives across Nine’s platforms. The amount payable is a fixed annual fee with modest growth in the early years.