This coming Wednesday, February 9th, Vividata will release its latest readership study to all members in good standing. The report will be released at 9:00am (EST).
This release is based on fieldwork from October 2020 – September 2021. The total sample size is 40,161, Canadians 14+.
This release will be a single source database containing cross-platform readership metrics for magazines and newspapers, as well as a comprehensive database of consumer behaviour, media usage and product/brand usage data.