Flyers deliver value for Canadians and advertisers, research shows

Printed flyers remain highly effective in today’s digital world and can be more immediate than a digital app.  However, the future is about print AND digital to unlock maximum ROI.

Flyers help increase top-of-mind awareness among consumers when deciding where to purchase a product, and are pivotal methods of increasing sales and foot traffic across many industries.

Data from the latest release of Vividata’s Study of the Canadian Consumer (SCC) finds that community newspaper readers use flyers and inserts to plan purchases, mostly for Groceries. And in 2021, almost a quarter of community newspaper ad revenue came from flyers and inserts.

News Media Canada has compiled some of the research from previous years into a fact sheet handout that can be downloaded here.