The Toronto Star is now offering its award-winning “Do You See a Money Tree?” activity book as a turnkey revenue program for other newspapers. The Star launched the campaign on July 14, 2011 and went on to sell over 1,000 copies in the first three weeks. The program includes one-year usage rights, marketing creative files, an advertising sponsorhip deck, press release copy and ongoing support from the program manager.
The Star’s circulation manger Nadine Chevolleau was recently awarded Best in Show at the Canadian Circulation Management Association’s Innovation Awards for the revenue-generating initiative.
