Readership of daily newspapers, both in print and online, continues to remain stable across the country according to the latest readership study from the Newspaper Audience Databank (NADbank). The 2010/11 Fall Readership Study includes readership data from the fall of 2010 and spring of 2011 in seven of Canada’s million-plus markets.
In Toronto 75% of adults 18+ read either a printed or online edition of a daily newspaper each week. Readership results for other markets are 77% in Montréal, 81% in Vancouver, 79% in Ottawa-Gatineau, 77% in Calgary, and 76% in Edmonton. Online readership is highest in Ottawa-Gatineau (27%) followed by Toronto (26%) and Calgary (25%).