NADbank: Canadian daily newspaper readership remains strong

Readership of daily newspapers, both in print and online, continues to remain stable across the country according to the latest readership study from the Newspaper Audience Databank (NADbank). The 2010/11 Fall Readership Study includes readership data from the fall of 2010 and spring of 2011 in seven of Canada’s million-plus markets.

In Toronto 75% of adults 18+ read either a printed or online edition of a daily newspaper each week. Readership results for other markets are 77% in Montréal, 81% in Vancouver, 79% in Ottawa-Gatineau, 77% in Calgary, and 76% in Edmonton. Online readership is highest in Ottawa-Gatineau (27%) followed by Toronto (26%) and Calgary (25%).