University of Manitoba: Newspaper ROP vs. Flyer
The Challenge: Each year, the University of Manitoba creates a Community Report to share the successes of the institution with the local community. It...
Shell Canada: Advertorials
The Objective: To communicate a considerable amount of information about Shell Canada and its environmental initiatives, particularly those in the Alberta oil sands, in...
ING Direct: Newspapers Work for Financial
The Challenge: ING Direct’s financial services communication had historically focused on high-interest savings accounts. It had successfully delivered its message using its long-time spokesperson...
Gay Lea: Success with Newspapers & Their Websites
The Challenge: To increase awareness, trial and likelihood of future use of Gay Lea Spreadables Butter.
The Objective: Gay Lea Spreadables Butter wanted to reinforce...
Glossary of Newsmedia Terms
Download this handy glossary containing dozens of terms used in journalism and the media.
To download:
PC: Right-click on image. Then click on "Save Target As."
MAC:...
Newspapers Work with Radio
Newspapers and radio are strong local media that, together, can create a presence that has an impact in communities across the country.
Newspapers, for example,...
Claytons Heritage Market: Integrated Inserts
The Challenge: With many retailers offering some grocery products, from drug retailers to mass merchandisers to local fruit and vegetable shops, a local grocery...
Newspapers Work for Government
Engaged Citizens Read Newspapers
Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...
Newspapers 24/7: 2018 Edition (Fact Sheet)
Nine of ten Canadians (88%) read a newspaper on any platform each week. Newspaper access is multi-platform – one-third of adults (34%) read on ALL...
Newspapers Work with Outdoor
Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase.
Awareness...