University of Manitoba: Newspaper ROP vs. Flyer
The Challenge: Each year, the University of Manitoba creates a Community Report to share the successes of the institution with the local community. It...
ING Direct: Newspapers Work for Financial
The Challenge: ING Direct’s financial services communication had historically focused on high-interest savings accounts. It had successfully delivered its message using its long-time spokesperson...
Shell Canada: Advertorials
The Objective: To communicate a considerable amount of information about Shell Canada and its environmental initiatives, particularly those in the Alberta oil sands, in...
Gay Lea: Success with Newspapers & Their Websites
The Challenge: To increase awareness, trial and likelihood of future use of Gay Lea Spreadables Butter.
The Objective: Gay Lea Spreadables Butter wanted to reinforce...
Newspapers Work with Radio
Newspapers and radio are strong local media that, together, can create a presence that has an impact in communities across the country.
Newspapers, for example,...
Claytons Heritage Market: Integrated Inserts
The Challenge: With many retailers offering some grocery products, from drug retailers to mass merchandisers to local fruit and vegetable shops, a local grocery...
Glossary of Newsmedia Terms
Download this handy glossary containing dozens of terms used in journalism and the media.
To download:
PC: Right-click on image. Then click on "Save Target As."
MAC:...
Newspapers Work for Government
Engaged Citizens Read Newspapers
Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...
Newspapers Work with Outdoor
Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase.
Awareness...
Newspapers 24/7: 2018 Edition (Fact Sheet)
Nine of ten Canadians (88%) read a newspaper on any platform each week. Newspaper access is multi-platform – one-third of adults (34%) read on ALL...