Newspapers Work for Home Appliances and Furniture
For home appliances and furniture, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media...
Crime Stoppers Targets Local
The Challenge: In metro Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would...
Newspapers Work: Canada vs U.S.
Canadians continue to embrace newspapers in print and digitally. In addition, ad revenues also remain solid. In Canada, newspapers and TV are the top...
Canadian Tire Jumpstart: Connecting locally
The Challenge: One in three Canadian families cannot afford to enroll their children in sport and recreation activities because of financial barriers. Canadian Tire...
Preventable.ca: Newspaper Ad Wrap
The Challenge: While preventable injuries are an important topic, they are not top-of-mind. During the summer months, playing it safe is of particular importance...
Workopolis: Print Drives Digital & Social
The Objective: Workopolis is Canada’s leading careers and employment website. It wanted to remind Canadians of all the benefits and resources available on Workopolis.com...
Newspapers 24/7: 2018 Edition (PDF and PowerPoint)
Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem.
Year after year, our Newspapers 24/7 research finds...
Snapshot 2021 fact sheet now available
News Media Canada has produced a new fact sheet highlighting the Snapshot 2021 circulation report results. Every week more than 33 million daily and...
World Wildlife Fund: Targeting Adults
The Challenge: To demonstrate to Canadians that while their individual behaviour changes on the environmental front have been making a difference, the root causes...
Newspapers Drive Purchase Decisions
Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....