Newspapers Work for Home Appliances and Furniture

For home appliances and furniture, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media...

Crime Stoppers Targets Local

The Challenge: In metro Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would...

Newspapers Work: Canada vs U.S.

Canadians continue to embrace newspapers in print and digitally. In addition, ad revenues also remain solid. In Canada, newspapers and TV are the top...

Canadian Tire Jumpstart: Connecting locally

The Challenge: One in three Canadian families cannot afford to enroll their children in sport and recreation activities because of financial barriers. Canadian Tire...

Preventable.ca: Newspaper Ad Wrap

The Challenge: While preventable injuries are an important topic, they are not top-of-mind. During the summer months, playing it safe is of particular importance...

Workopolis: Print Drives Digital & Social

The Objective: Workopolis is Canada’s leading careers and employment website. It wanted to remind Canadians of all the benefits and resources available on Workopolis.com...

Newspapers 24/7: 2018 Edition (PDF and PowerPoint)

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year, our Newspapers 24/7 research finds...

Snapshot 2021 fact sheet now available

News Media Canada has produced a new fact sheet highlighting the Snapshot 2021 circulation report results. Every week more than 33 million daily and...

World Wildlife Fund: Targeting Adults

The Challenge: To demonstrate to Canadians that while their individual behaviour changes on the environmental front have been making a difference, the root causes...

Newspapers Drive Purchase Decisions

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....