Newspapers Work for Automotive
For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspapers Work for Travel
For travel, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Video: National Newspaper Week 2018: Who you gonna trust? Newspapers!
It's a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...
Newspapers Work for Entertainment
For entertainment, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Ad Examples: Using Newspapers Strategically
This compelling video showcases a variety of examples of the power of Canadian newspaper advertisements. Each ad ran in Canada over the past year...
Newspapers Work Across Devices
86% of Canadian adults have read a newspaper in print, online, tablet, e-reader or mobile in the last week. More people read a newspaper...
BC Salmon Facts: Newspapers Help Change Public Perception
The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of...
Newspapers Work with Online
Online tends to reach younger demographics and can extend the reach of a newspaper campaign. While newspapers generally provide a broad reach audience—specific sections...
Newspapers Work with TV
BIG research finds traditional media still ranked the highest terms of infl uencing consumers. Furthermore, its research indicates that when people use another media...
Newspapers Work for Everything Homes
For homes, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...