PC: Right-click image (Mac: click and hold) to download this fact sheet.

Online tends to reach younger demographics and can extend the reach of a newspaper campaign. While newspapers generally provide a broad reach audience—specific sections deliver a targeted audiences.

Sites can be used in conjunction to support the message with specific demographic or interest groups. 80% of online newspaper site users read a printed newspaper in the past week. A message in newspaper can reinforce online and vice versa.

To download:

PC: Right-click on image. Then click on “Save Target As.”

MAC: Click and hold on image. Then click on “Save Link As.”