The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of knowledge about salmon farming particularly in communities that don’t have much contact with the industry.
The Objective: To provide a proactive ad campaign that communicates interesting and positive facts about salmon farming without being boring or preachy. Also, given the website has been re-designed, the campaign should send Canadians to the new site for further information.
PC: Right-click on image. Then click on “Save Target As.”
MAC: Click and hold on image. Then click on “Save Link As.”