Mount Saint Vincent University: Targeting Teens and their Parents
The Challenge: Mount Saint Vincent University wanted to ensure high school students saw them as an attractive option for post-secondary education—particularly locally.
The Objective: To...
Bosch: Targeting the Affluent and Boomers
The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution.
The Objective: To build an upscale kitchen, either to have...
City of Victoria: Print and Online Reach Local
The Challenge: The City of Victoria wanted to replace its Johnson Street (Blue) bridge. It would be a costly undertaking and it would disrupt...
Outstanding Newspaper Ads Across Categories
Newspapers ads work, no matter what category of business you are in. Get inspired by viewing a selection of the best ads from travel,...
Newspapers Work for Health and Personal Care
For health, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspapers Work with Directories
Newspapers and directories are strong local media that create a presence in the community when used together.
Newspapers can help build a businesses brand name,...
Nissan Uses Augmented Reality with Print
Newspapers Canada launches its first video overview of an advertising case study. This latest case study is particularly suited to video as it shows...
New ‘Local Matters’ presentation now available
Local journalism is vital to our democracy and keeps communities informed and connected. In this era of fake news, it is more important than...
Cineplex SCENE Card: The Right Audience at the Right Time
The Challenge: SCENE, the Scotiabank-Cineplex loyalty program, wanted to add value to the plan for its members while also attracting new members with a...
University of Manitoba: Newspaper ROP vs. Flyer
The Challenge: Each year, the University of Manitoba creates a Community Report to share the successes of the institution with the local community. It...