Media and Ad Engagement Research Summary: Newspapers are Engaging
Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics.
Intuitively this makes...
Grand & Toy: Targeting Business-to-Business
The Challenge: To highlight that Grand & Toy is helping businesses become more environmentally responsible.
The Objective: Grand & Toy wanted to demonstrate that it...
WIND Mobile: Newspapers Work for Launches
The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...
Newspapers 24/7: 2018 Edition – Newspapers Reach All Target Groups (Fact...
Nine of ten Canadians (88%) read a newspaper on any platform each week. Millennials read most on a phone. Boomers prefer to read in...
Nissan Uses Augmented Reality with Print
The Challenge: Nissan wanted to launch its all-new Nissan Altima in an innovative way.
The Objective: To break through and stand out from all other...
Royal Canadian Mint: Newspapers work for government advertising
The Challenge: The Royal Canadian Mint wanted to launch a new generation of one-dollar and two-dollar coins and needed Canadians to accept them. The...
Discover Saint John: Proving Newspapers Work in Print and Online
The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the...
Telus: Newspapers Work for Technology Products
The Challenge: Telecommunications company Telus planned to communicate its Optik TV and HD channels. It wanted to provide a detailed offer, first by providing...
McDonald’s: Brand-Building Campaign
The Challenge: McDonald’s sells not just one food product but many different ones. As well, they always have new products and price offers that...
Mount Saint Vincent University: Targeting Teens and their Parents
The Challenge: Mount Saint Vincent University wanted to ensure high school students saw them as an attractive option for post-secondary education—particularly locally.
The Objective: To...