5 Things You Thought You Knew About Community Newspapers
Think you know everything about community newspapers? Think again.
This presentation, based on research conducted in 2016 by Totum Research for Newspapers Canada, highlights five...
New Car Buyers 2016 (Presentation)
Newspaper Media Drive Automotive Sales 2016
What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...
New Car Buyers 2016 – Fact Sheet
Newspaper Media Drive Automotive Sales 2016
Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...
New Car Buyers 2016: Millennials – Fact Sheet
Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers.
In 2016, Newspapers Canada conducted an update...
New Car Buyers: Boomers – Fact Sheet
Almost three quarters (72%) of Boomers are reading the automotive ads in their printed newspapers. Four in ten Boomers read automotive ads in digital newspapers.
In 2016, Newspapers Canada conducted...
2016: Newspapers 24/7 – New Car Buyers – Fact Sheet
This fact sheet provides an overview of the results for new car buyers who are dedicated newspaper readers across all platforms. Nine in ten new...
Community Newspapers Drive Results 24/7 – Fact Sheet
Printed community newspaper readers are engaged with newspaper content across all platforms. In fact, 42% of them read newspapers in print, on their desktops/laptops,...
Community Newspapers Drive Results – Fact Sheet
Advertisements for new vehicles in printed community newspapers get noticed.
A new study, funded by the Department of Canadian Heritage, explores engagement with printed community...
Community Newspapers Drive Results (Presentation)
The printed community newspaper is the favourite source of local news and information. A new research study, funded by Canadian Heritage, explores engagement with...
Newspapers 24/7: 2016 Edition (Presentation)
Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...