Metro International to launch global branding campaign

Metro International, the world’s largest free newspaper chain, has hired a brand team to create its first global branding...

Case Study: Newspapers work for advertorials

Shell Canada undertook an educational ad campaign in newspapers to help explain their initiatives. Newspapers provided the opportunity for...

Primedia acquires Kubas Consultants

Canadian Primedia, Canada's largest independent print and online rep house, has acquired Kubas Consultants, a marketing research and consulting...

Case Study: The power of newspapers and their sites

Scotiabank advertised in newspapers and their sites, as part of their media buy, to promote its RSP message. The...

Leger study: Newspaper inserts work

A new Leger Marketing study on flyer readership found that 76 per cent of respondents look at flyers at...

Conference Summary: The latest media research findings

Once a year, the Advertising Research Foundation asks the top thinkers and practitioners what the future holds for media...

Case Study: Nova Scotia Power

A series of powerful newspaper advertising success stories have been created by the Canadian Newspaper Association in partnership with...

Agency feedback on the Power of Newspapers presentation

The 2010 presentation on the effectiveness of newspapers and their sites is being delivered across the country by Suzanne...

Newspaper Association of America: Conference Summary

Suzanne Raitt, VP of Marketing & Innovation at the Canadian Newspaper Association, attended the May 26-28 NAA newspaper conference...

Conference summary: Multi-platform Sales

The International Newsmedia Marketing Association (INMA) offered a one-day seminar on multi-platform sales. Sixteen different speakers from newspapers in...