Metro International to launch global branding campaign
Metro International, the world’s largest free newspaper chain, has hired a brand team to create its first global branding...
Case Study: Newspapers work for advertorials
Shell Canada undertook an educational ad campaign in newspapers to help explain their initiatives. Newspapers provided the opportunity for...
Primedia acquires Kubas Consultants
Canadian Primedia, Canada's largest independent print and online rep house, has acquired Kubas Consultants, a marketing research and consulting...
Case Study: The power of newspapers and their sites
Scotiabank advertised in newspapers and their sites, as part of their media buy, to promote its RSP message. The...
Leger study: Newspaper inserts work
A new Leger Marketing study on flyer readership found that 76 per cent of respondents look at flyers at...
Conference Summary: The latest media research findings
Once a year, the Advertising Research Foundation asks the top thinkers and practitioners what the future holds for media...
Case Study: Nova Scotia Power
A series of powerful newspaper advertising success stories have been created by the Canadian Newspaper Association in partnership with...
Agency feedback on the Power of Newspapers presentation
The 2010 presentation on the effectiveness of newspapers and their sites is being delivered across the country by Suzanne...
Newspaper Association of America: Conference Summary
Suzanne Raitt, VP of Marketing & Innovation at the Canadian Newspaper Association, attended the May 26-28 NAA newspaper conference...
Conference summary: Multi-platform Sales
The International Newsmedia Marketing Association (INMA) offered a one-day seminar on multi-platform sales. Sixteen different speakers from newspapers in...