Quick Facts on Digital Newspapers

Newspapers Canada has released a new Fact Sheet offering 20 top facts on newspapers delivered via website, PDF and...

Share your newspaper advertising success stories

Newspaper Canada is always looking for excellent examples of newspaper advertising that demonstrate the continued vitality of the medium...

HOT OFF THE PRESS: Fascinating Facts about Newspapers

Did you know that there are more print newspapers in Canada today than in 1970? Learn more fast facts...

Just released: Newspaper case study

Canadian newspapers offer advertisers creative advertising solutions. This case study demonstrates how a newspaper provided an advertiser with an...

Frequency works!

When it comes to advertising in newspapers, research shows the power of frequency. Newspapers Canada tracked newspaper ads to...

Is time spent with media a valid measure of ad dollar allocation?

When evaluating the effectiveness of advertising in different media, research shows that quality trumps quantity of time spent. In...

Infographic: Digital Newspapers Deliver

Infographic: Digital Newspapers Deliver provides a quick picture of the strength and power of newspapers online. Easy to share...

Leverage your advertising to grow readership

People like ads. Actually, they like good ads. They will pay to see a reel of the best TV...

Conference summary: Multi-platform Sales

The International Newsmedia Marketing Association (INMA) offered a one-day seminar on multi-platform sales. Sixteen different speakers from newspapers in...

Toronto Star brings in revenue with financial resource for kids

The Toronto Star is profiting following the launch of a new marketing initiative focused on educating children about money...