News Media Canada has resources to help you ‘support local’
Shopping local means money stays in the community and supports local businesses that create local jobs. Shopping local supports schools, community groups,...
‘Local Matters’ fact sheet available to download
Local news continues to be a driving force for newspaper engagement, readers, and advertisers.
Download the new Local Matters fact sheet highlighting...
Toronto Star’s ‘Newspapers in Education’ launches two new school resources this fall
The Toronto Star’s Newspaper in Education (NIE) division will launch two new resources for schools in Canada this Fall.
The...
Video: Augmented Reality makes newspaper ads come alive
A number of Canadian newspapers are incorporating Augmented Reality (AR) technology into their print editions to bring advertising and...
Ad Examples: Six strategic ways to use advertising in print media
Suzanne Raitt, SVP and Chief Marketing Officer for Newspapers Canada, blogs regularly on innovative newspaper advertising for the International...
Newspapers Work for Entertainment
Where do Canadians go when in the market for entertainment or restaurant information? They go mainly to newspapers and...
NEW VIDEO: Ad Examples: Using Newspapers Strategically
This compelling new video from Newspapers Canada highlights a variety of examples of how you can use newspaper ads...
New Case Study: Workopolis
Using current news to create editorial-like cartoons, Workopolis created a clever ad campaign that works in concert with the...
Six reasons to reconsider time spent with media
The often quoted time spent with media vs. ad dollars chart is one factor, and perhaps not the best...
New Case Study: IBM
IBM wanted to encourage conversations on innovation and productivity. IBM‘s ad creative would explain the issues and newspapers were...