New Case Study: IBM
IBM wanted to encourage conversations on innovation and productivity. IBM‘s ad creative would explain the issues and newspapers were...
Media Sales Certification Program offers anytime training at a discounted price
Newspapers Canada has partnered with Local Media Association (LMA) to offer our members innovative sales training certification courses at...
Newspaper ads across platforms deliver a knock-out
Newspapers extend across media. So the advertisements can — and should — be delivered the same way. There is...
Innovative Advertising Blog: Adding readers across devices
Each month, Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative...
Innovative Advertising Blog: Bold ads result in big sales for local retailer
Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog....
Innovative Advertising Blog: AdWest plans for success in community newspapers
Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog....
Toronto Star brings in revenue with financial resource for kids
The Toronto Star is profiting following the launch of a new marketing initiative focused on educating children about money...
New case study: Subaru
Subaru Forester was being re-introduced to Canadians. Its advertising creative would include a picture of a sumo wrestler to...
Toronto Star offers usage rights for award winning campaign
The Toronto Star is now offering its award-winning “Do You See a Money Tree?” activity book as a turnkey...
New tool for media planners
AdReach, the sales arm of the Ontario Community Newspapers Association, has launched AdReach Interactive Media Kit for media planners....