Newspaper readership strong, stable across all platforms

News Media Canada continues to measure newspaper readership across different platforms and by time of day. Total newspaper readership in Canada...

Newspapers play key role in influencing new car buyers

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear...

Impact of newspaper ad frequency is significant

Advertising awareness can be significantly increased with frequency and newspapers are incredibly effective. Across all media the first couple of...

How Kia is using Facebook Messenger for automated customer service

One of the major automotive manufacturers is testing the waters with bots for customer service using Facebook Messenger. Have a...

Small space ads highlight power of local newspapers

News Media Canada has produced a series of small space ads that member newspapers can run in their papers...

What happens when you don’t advertise? Very little.

Promote the importance of running quality advertising in newspapers and newspaper media by running the latest promotional ads from...

This week’s featured course on Newspaper Training: How to create the best ads for...

This is an inspiring session for the sales and advertising creative departments on what can be accomplished in the...

Interactive Advertising Bureau of Canada offering new training sessions

This autumn, IAB Canada will be offering a slew of training modules that could be of interest to News Media...

Community newspapers circulate almost 19 million copies each week in Canada

As of June 2017, more than 1,000 community newspapers in Canada circulate almost 19 million copies. That's just one...

New industry campaign ads now available

News Media Canada has a just released a new industry ad campaign entitled 'What Happens When You Don't Advertise?' The...