Local information is the main reason for reading community newspapers
Nine in ten (89%) print readers read for local information including local news, editorial, sports, entertainment, events, crime features...
2020 data shows highest digital ad spend in four years
The COVID-19 pandemic has played a large part in accelerating digital ad spend and digital revenue growth in the...
Canadians more likely to trust local information sources in 2021
The 2021 Edelman Trust Barometer Canadian results were released last month and showed, similar to the global results, that...
Trust in printed newspapers stays consistent during pandemic
The Proof Strategies CanTrust Index 2021 report was released earlier this month. The CanTrust Index is one of the...
Capturing the media and purchasing habits of Canadians amidst a pandemic
Vividata, Canada’s leading media and consumer research firm, today released their latest survey results. In field October 2019 to September...
Canadians support government action against Google and Facebook
Recent research confirms that Canadians feel Google and Facebook have become too powerful and more than eight out of...
Canadian ad spend dropped 19% in 2020, growth projected for 2021
The COVID-19 pandemic influenced an ad recession, hitting especially hard in English-speaking markets such as Canada, the U.S., U.K., Australia, and...
News media websites foster brand trust and safety
A new research study from UK-based Reach Solutions demonstrates that trusted news sites play an important role in providing a safe environment where...
New in research: 2021 Edelman Global Trust Barometer now available
The 2021 Edelman Trust Barometer shows that now more than ever, people are unsure where to turn to for trustworthy...
Local news media connect consumers to their communities
Recent research reveals that consumers have a high level of trust for local community newspapers. Consumers look to community...