News media advertisements are the most trusted
During the COVID-19 pandemic, Canadians have been starved for trusted news that they can rely on, and many have...
The tech industry’s disinformation campaign
In a recent op-ed published by the National Post, News Media Canada's John Hinds writes that Google and Facebook,...
Media shifts that will prevail in 2021
2020 was a very unpredictable year for all, including the media industry, and there have been a multitude of...
Newspapers are a trusted COVID-19 news source for those under 35
Since the beginning of the pandemic, 77% of people under 35 years of age have become more aware of...
What Google and Facebook don’t want you to know about their campaign against local...
This Fall, Canada’s local news publishers, big and small, came together to urge the federal government – and MPs...
Total advertising revenue in 2019 surpassed $15 billion
Data from the 2019 Net Advertising Volumes (NAV) Report reported more than $15 billion total revenue in Canada. The internet accounted for...
People are more willing to pay for news due to COVID-19
Over the past few years, publishers have turned to digital paywalls to increase their revenue, as a result of...
Four ways to increase audience engagement during the pandemic
Due to the new reality of the COVID-19 pandemic, publishers have been turning to new methods for generating loyalty...
Daily newspapers reach 3 in 5 adults across Canada: Vividata
Last month, Vividata (vividata.ca), Canada’s leading media and consumer research firm, released their latest survey results. The Fall 2020...
Tech platforms need to help journalism, not drain its resources
A video public service announcement produced by the U.S.-based News Media Alliance highlights the critical role that local journalism...