Research shows that local information attracts community newspaper readers
Research continues to confirm that community newspaper readers are reading for local content like news, editorial, sports, events, entertainment...
Statistics Canada data shows rise in digital advertising dollars
As the newspaper publishing industry continues its digital transition, digital advertising sales grew by 20.8% from 2016 to 2018, reaching $295.6 million. However, this...
Vividata and Manifold Launch New Analytics Capabilities in Polaris Intelligence
Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s...
Traditional media help Canadians understand the news
The Digital News Report 2019 is an international survey of perceptions and consumption of news in the digital age. It is...
Credible news matters
Nine out of ten Canadians are aware of the term “fake news” but most can’t agree on the meaning.
Nevertheless,...
Vividata’s Fall 2019 Study marks first major release with its new core measurement partner...
Vividata, Canada’s leading cross-media and consumer research firm, has released their latest survey results.
In field from April – Dec...
Study reveals that Quebecers have positive feelings towards journalists and news organizations
A new study undertaken by researchers at the University of Laval and the University of Quebec à Montreal reveals...
Community and Daily Newspaper TRAC Release
Newspaper audience data, covering the third quarter ended September 30, 2019, will be released on Thursday, November 14.
All Newspaper...
Facts You Should Know about from the Reuters Digital News Report
A new release from the Reuters Digital News Report summarizes the Canadian results on issues related to public appreciation...
Digital ads continue shift to mobile
Digital advertising in the United States hit an all-time half-year high in 2019, totaling nearly $58 billion, according to IAB and...