Vividata to release 2019 Fall study next month

Publishers will have early access to the Vividata Fall 2019 Studythrough their software suppliers on Tuesday, November 12th @ 9:00 am (EDT). The results are not to...

Print Newspapers Come Out on Top for Ad Engagement

A new study conducted by Totum Research on behalf of News Media Canada has found that printed newspaper ads...

Consumers say a quality digital ad environment is even more important than a personalized...

Recent neuro-insight research from Integral Ad Science in the on consumer ad perception finds that people’s reactions to digital...

Research shows newspapers matter to readers

During National Newspaper Week we celebrate the critical role that newspapers play in our democratic society and the importance...

What drives purchase intent? Looking to grocery buyers for answers

New research conducted by NewsMediaWorks, based in Australia, has examined factors that drive the intent by purchases when consumers shop...

Mobile video set to overtake desktop in Canada: Zenith

By 2021, the average person will spend 100 minutes per day watching online video, a new report finds.  That’s up...

Research: The truth builds trust

Earlier this year NewsMediaWorks, the Australian industry association, released the 3rd study into ADTRUST, revealing insights into consumer trust in media...

Research supports argument that ‘context is king’

Research from the UK association, Newsworks, finds that ads in quality editorial environments are more effective. Newsworks has commissioned various studies...

The importance of trusted news sources during an election

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how...

CCAB Newspaper Audience Data – Quarter Ended June 2019

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily and community newspaper audience data that...