Newspaper reading happens throughout the day
The Newspapers 24/7 study not only examines readership by platform, it also looks at key readership times throughout the day. Newspaper...
Younger Canadians read newspapers, almost as much as Boomers
When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones.
About 88%...
Research shows Canadians frequent news outlets daily
Research from Vividata and Kantar finds that 48% of Canadian news audiences catch up on news several times a...
CCAB Newspaper Audience Data – Quarter Ended March 2019
CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily and community newspaper audience data that...
Stop the presses: Canadian newspaper readership at an all-time high
Seventh annual Newspapers 24/7 Report confirms that 88% of Canadians read newspapers every week - the highest number since...
Vividata releases Spring 2019 research
Vividata’s Spring 2019 Study is now available; providing behavioural insights on 43,266 consumers across Canada from January 2018 through to December 2018. A...
Canadians like, but don’t trust, social media for news, according to new poll
A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source...
Study shows traditional ads viewed more favourably
When it comes to reliability and helpfulness, buyers should know that it’s not just the creative that affects viewers’...
Research: Digital ad spending continues to grow globally
Ad spending continues to grow globally, with digital driving most of the growth.  According to eMarketer, worldwide digital ad spending...
A Minute on the Internet in 2019
A lot can happen in a minute. Sixty seconds can pass in the blink of an eye for someone...