Adults in households earning $100K+ are ‘strong readers’
Newspapers 24/7 research finds that over the course of a week 91% of adults in households with annual incomes over $100,000 read...
Creativity is the core to ad effectiveness
The Australian industry association for newspapers (News Media Works, formerly The Newspaper Works) has developed a creative benchmarking research series...
Vividata releases Spring 2018 study on cross-media and consumer behaviours
Vividata, (vividata.ca) Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings. Surveying 42,604 Canadians...
Has social media ruined the news landscape?
The majority of Americans believe social media has negatively impacted the U.S. news landscape over the past 10 years.
According...
News Media Canada releases ‘Newspaper 24/7’ 2018 results
News Media Canada continues to measure newspaper readership across different platforms and by time of day. The most recent research...
Google and Facebook continue to dominate the Canadian digital advertising market
Facebook and Google combined account for an estimated 72% of the $5.5 billion Internet advertising market in Canada in...
Canadians trust the news media more than government
An Ipsos study released last year found that 77% of Canadian adults believe news reports from the news media more than...
Baby Boomers prefer ‘the human touch’: research
Recent research from Mintel finds that Canadians still value traditional banking and the human touch. Digital services and online...
CCAB releases annual circulation data for Canadian daily newspapers
The CCAB, the Canadian division of global assurance provider BPA Worldwide, has released annual audience data for 18 of...
Ads in quality editorial environments are more effective
Research from the UK confirms that digital news media provides a more effective environment for advertising given the premium...