Community newspaper readership increases with age
The majority of community newspaper readers report reading their papers within the last seven days.
Research from the readership survey...
Traditional media essential to optimized campaigns
A 2016 study by the Advertising Research Foundation (ARF) advocates placing the bulk of advertising dollars in traditional media...
Latest media concentration report shows Canadians are strong news consumers
Canadians are reading a great deal of news, particularly from trusted brands such as Postmedia and Torstar, a recent report from Canadian...
Higher level of comfort with ads in newspapers
Canadian consumers continue to rate ads in traditional media as more trustworthy than ads that appear online, according to...
Vividata: Newspapers deliver across the ages
Newspapers in Canada reach eight out of ten (79 per cent) adults 18+ each and every week. These readers...
Newspapers still deliver in print
Every week 79 per cent of Canadian adults read a newspaper in print or digital format, in the top...
Our ‘Trust in News Media’ presentation has been updated
Trust in media is a hot topic these days with fake news on the rise and journalism in crisis. ...
Traditional media is the most trusted source: Edelman
According to the 2016 Edelman Trust Barometer, traditional media (66 per cent) tops the list of leading trusted sources...
Vividata: Domestic vacation travellers are strong newspaper readers
Research from Vividata reports that 53 per cent of Canadian adults travelled for vacation within Canada during the past...
New Research: Newspapers work for travel in 2017
According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as...